About

A senior firm. Built around two managing partners.

We are deliberately senior, deliberately small, and deliberately direct. When you hire us, you get us.

Our purpose

To empower organizations to navigate challenges with smart, scalable solutions that enable sustainable growth.

Our promise

We craft solutions that make organizations work smarter, faster, and future-ready.

Managing Partners

40+ years of senior leadership, across two partners.

Managing Partner

Shaymaa Raafat

Eighteen years in talent development across BPO, learning institutes, and retail, with tenures at Amazon and Landmark Group. Gallup-certified Strengths Coach. Has coached 100+ leaders across the GCC and Egypt. MBA, University of Birmingham.

100+ leaders coached one-to-one
Designed leadership program for a global e-commerce platform's MENA team
Built BPO learning operations from zero to scale

MBA, University of BirminghamGallup-Certified Strengths CoachICF associate-level coachingCliftonStrengths practitioner

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Managing Partner

Akram Khedr

Twenty years across BPO, consumer electronics, and gaming, with leadership tenures at Microsoft, Samsung, and Sony. Brought to bear on commercial growth, customer experience transformation, and large-account leadership in the GCC and wider MEA. MBA, University of Bradford.

$750M+ cumulative revenue impact across a 20-year career
Led regional PS5 commercial launch
CX operating-model design for a leading retail group

MBA, University of BradfordBPO Operations ExpertCX Solution ArchitectCommercial Excellence

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Beyond the partners

A curated consultant network, assembled per engagement.

The partners lead every engagement. Around them, we assemble the right team for the specific work, drawing on a vetted network of senior consultants chosen for the industry, capability, and client culture you need.

No inflated bench. No junior-stuffed teams. You get senior practitioners matched to your engagement, with the partners accountable end to end.

Vetted seniority

15+ years average

Every consultant we deploy has practised what they teach, in MEA and beyond.

Right-sized teams

Per engagement

We scope the team to the work, not the work to a standing bench.

Industry expertise on demand

Retail · BPO · CX · L&D · HR · Finance

Specialists matched to your sector and challenge.

Partner-led continuity

Always one of us